AIUX Brand Redesign
AIUX within Google is a user experience team made up of researchers, designers, and prototypers who believe that AI can help create a better world through a human first approach. AIUX engaged Lauk Haus to redesign a brand that embodies their characteristics, is scalable across pillars and co-brands, and reflects their mission.
The Logo
We created a logo that reflected the team’s pioneering spirit, with a slash in the “A” that creates a pathway to discovery.
A Palette Inspired by the Sky
With artificial intelligence becoming such a huge aspect of our future, we wanted to communicate an energetic, aspirational outlook with the color palette. To conjure the kind of mood that comes upon you when looking out at a beautiful horizon.
A Pattern Full of Meaning
Inside the pattern, each symbol represents the different focuses and disciplines of the AIUX team.
A Character Driven Style
We developed a unique illustration style to be implemented throughout the website. The style celebrates the collaborative and passionate spirit of AIUX, while bringing an organic whimsy to the rest of the brand.
